 |
Singer Associates has been named "Public Affairs Agency of the Year" by The Holmes Report
The Holmes Report:
New PR Agency Report Card 2004
PR News CSR Award:
Singer Associates for Norcal Waste Systems: "Turning Garbage Into Gold"
Alta Bates Medical Center
Aquarium of the Bay
Arnold Palmer Golf Management Company
California Healthcare System
ChevronTexaco Corporation
Esprit
Kaiser Permanente Medical Care Program
Levi Strauss & Company
State of Nevada, Nuclear Waste Project Office
Sony Retail Entertainment
|
|
Recent Awards and Achievements
“While firms that specialize in consumer public relations or corporate reputation management lose sleep over how to measure the success of their efforts, Singer Associates founder and chief executive Sam Singer has no such worries. He has a simple definition of success: he knows he’s achieved it when his clients emerge victorious in litigation, labor and land use disputes; when they win political campaigns, defeat unwanted regulation or manage issues so they don’t turn into crises.”
The Holmes Report
 |
Singer Associates has been selected as one of five national finalists for PR Week's Small Agency of the Year Award for the second year in a row
|
back to top
"Singer employees include former journalists, press secretaries, marketing and advertising managers, and government relations specialists who have years of experience and the kind of been-there-done-that experience that gives them credibility as counselors and first-hand knowledge of the news media, elected leaders, regulatory agencies and community organizations that clients seek to influence."
The Holmes Report
back to top
 |
Singer Associates for Norcal Waste Systems
"Turning Garbage Into Gold"
|
"California law requires that 50 percent of garbage be recycled. San Francisco was falling behind the requirements of the law in 2001. Norcal Waste Systems developed a three-color cart system, then turned to Singer Associates to get San Franciscans on board. The agency did heavy research beforehand to get feedback from citizens, and the team pushed a message emphasizing the ease of "1-2-3" recycling. The result: Recycling shot up 25 percent." PR News
 |
|
 |
2003 PR News
Corporate Social Responsibility for Environmental Communications
|
back to top
(Partial list of other awards and achievements )
Alta Bates Medical Center Singer directed an intense media and community relations campaign for the acute-care hospital following the abduction of two-day-old "Baby Kerri" from her mother’s room.
 |
|
 |
International Association of Business Communicators, Bay Area Best
Public Relations Society of America Compass Awards (2)
|
back to top
Aquarium of the Bay
A re-branding, directed by Singer, followed a complete renovation with a new look, new collateral and a new name.
 |
|
 |
SABRE Gold Award, Integrated Marketing
SABRE Silver Award, Tourism and Travel
|
back to top
Arnold Palmer Golf Management Company
Singer developed a successful proactive public relations campaign in support of Palmer Golf’s $3.5 million renovation and public takeover of the historic Presidio Golf Course.
back to top
California Healthcare System
Singer provided public relations support for announcing the affiliation between CHS and Sacramento’s Sutter Health, creating the second largest physician and hospital network in Northern California.
back to top
ChevronTexaco Corporation
Singer has handled more than 40 domestic and international public affairs and public relations assignments for ChevronTexaco including crisis training services and conducting major oil spill drills, in Papua New Guinea, Great Britain, Alaska, and throughout the U.S.
 |
|
 |
PRSA Compass Awards
PRSA Compass Awards
|
back to top
Esprit
Singer launched Esprit’s first television ad campaign, which was issue-oriented and controversial. Additionally, the agency provided public relations services in major U.S. markets and served as counsel to Esprit’s owners and senior executives.
 |
|
 |
San Francisco Ad Club "Gold Addy" Award
|
back to top
Kaiser Permanente Medical Care Program
Singer has provided strategic planning, labor relations and public relations assistance for the country’s largest and most unionized health care organization. Our work focused on bargaining units representing nurses, frontline health care and hospital workers and clerical staff.
back to top
Levi Strauss & Company
When forced, for the first time ever, to close factories and lay off permanent employees, San Francisco-based Levi’s turned to Singer for community relations and public affairs assistance.
back to top
State of Nevada, Nuclear Waste Project Office
Singer was retained by Nevada’s Governor to direct a major public information and education campaign concerning the Yucca Mountain nuclear storage project.
 |
|
 |
PRSA Compass Award
Las Vegas Women In Communications EAM Award
Las Vegas Ad Club Addy Award
Creativity in Public Relations Award
Telly Award
PRSA Bronze Anvil Award
Creativity in Public Relations Award
|
back to top
Sony Retail Entertainment
Singer, in conjunction with Ketchum, was retained by Sony Retail Entertainment to develop communication programs for its 300,000 square foot theater and entertainment complex in San Francisco. The state-of-the-art entertainment center includes 15 movie theaters, two IMAX theaters and interactive programs for children.
back to top
|